PR, Marketing & Business Consulting

Dominion Aesthetic Technologies/EON Smarter Body Contouring   Aug 2020 - Present 

VP Marketing and Corporate Communications / Chief of Staff to the CEO

Marketing and Branding Leadership 

● Effectively managed a $Multi-M budget while leading an 8-member marketing team to execute branding strategies for B2B and B2C communications. 

● Achieved a significant milestone by securing $M worth of earned media. 

● Enhanced brand visibility by personally designing two engaging booths for medical trade shows and creating a successful practitioner demo program. 

● Orchestrated multi- NYC media weeks, attracting prominent attendees such as Goop, Vogue, Town & Country, O Magazine, Bloomberg, Forbes, and Esquire, and reinforced Tier 1 media partnerships. 

● Forged a strategic partnership with Real Self for their House of Modern Beauty and orchestrated a successful 15th Anniversary digital/influencer social campaign. 

● Directed end-to-end brand creation and development, encompassing branding guidelines, taglines, website design, photoshoots, marketing collateral, digital media campaigns, and sales materials. 

● Produced engaging video and marketing assets for various platforms, including social media, webinars, trade show presentations, EON educational series, and social commercials, while influencing partnerships with practitioners and developing and managing a KOL program. 

● Developed comprehensive documents related to sales assets, device information, scientific studies, operations guidelines, and resources, including all marketing collateral for social media. 

● Took charge of press release creation, scientific publication proofreading, and the design and oversight of quarterly and yearly investor reports. 

● Assisted in conceptualizing the 2nd-generation EON product, designing the device's new interface, and creating training videos. 

● Spearheaded public speaking engagements and training initiatives for the CEO and president, along with guiding sales and marketing training for all staff, organizing company team-building events, and overseeing employee interviews and job postings. 

Corporate Training & Portal Development 

● Successfully initiated and executed the development and deployment of the customized     educational portal, EON Institute, to facilitate corporate training within the company, tailored to the specific learning needs of employees, medical providers, and contract personnel.

●Successfully launched a comprehensive training program for engineers to educate providers on the device. 

Corporate Franchise Expansion

● Conceptualized, developed, and launched EON Smarter Body Contouring's inaugural Corporate Franchise, overseeing design, recruitment, training, and management of a dynamic team to ensure seamless integration and spearheading media outreach. 

● Spearhead expansion of EON Smarter Body Contouring stores within Saks Fifth Avenue.

New Corporate Franchise Development

• Full management and development of SNATCHED Rapid Fat Loss Franchise under DAT / RFL Health LLC. 
• Opened two locations in 2024 in Conroe and The Woodlands,TX.

HR and Operations Leadership 

● Demonstrated exceptional leadership by navigating HR and crisis management matters in collaboration with the CFO, and also led the recruitment process by creating job postings and participating in interviews of new employees. 

● Effectively managed KOLS, board meetings, investor relations, and internal operational issues.